Want to grow your Latino market?
This is the opportunity you've been looking for...

Fiesta del Sol, San Diego, is where it's at when it comes to reaching the booming San Diego County & Tijuana markets. Partner with Justice Overcoming Boundaries and become a Fiesta sponsor, and you will increase visibility and brand-awareness among thousands of Latino consumers. These highly-visible sponsorships allow you to speak directly to consumers and deepen your brand's recognition and loyalty, while strengthening ties to a vibrant community in a major Latino market.

Many levels of Marketing sponsorships are available, and specific details are provided in the information packet. Four interactive Community Pavillion sponsorships are also available, giving you the chance to align your business with the community in a dynamic and highly supportive way. This year's featured pavilions are Art & Culture, Health & Fitness, Children's Village, Youth Zone, and Civic Engagement.

San Diego & Tijuana: A Booming Hispanic Market *

  • The San Diego/Tijuana region is the third-largest Hispanic market in the U.S.
  • Its border is the busiest in the world, with more than 56.3 million people crossing each year. The #1 reason for crossing is shopping.
  • San Diego is the 10th largest Hispanic market for retail spending. Latinos in San Diego County have
    an estimated buying power of $12.6 billion annually.
  • Nearly 880,200 Latinos live in San Diego County while 1.8 million live in Tijuana, Mexico's fastest-growing city along
    the U.S./Mexico border.
  • By the year 2020, Hispanics will comprise 34% of the US population.

Contact the Fiesta Coordinator, Marilyn Armenta at (619)400-7267 or email her at sandiegofds@gmail.com for more information. We look forward to working with you on this event!

Nine Great Years Celebrating Communities Working Together.

*Source: 2000 and 2002 Strategy Research Corp. - U.S. Hispanic Market Blue Book; SANDAG (San Diego Association of Governments) 2020 Region-wide Forecast; 2003 Claritas, Inc.; 1999 California Counties and City Health Departments; and 1999 San Diego Dialogue.

Do you have something to promote or sell...
What are you waiting for?

Fiesta Del Sol is the perfect place for you to market your company to the community and/or sell your products to local consumers. Food, retail, and corporate booth reservations are now being accepted. With 50,000 people attending the event in 2012 and over 75,000 people expected to attend this year's event, this is an opportunity you will not want to miss!

Download and send your application in now because booth spaces are filling up fast. If you have questions or need more information contact Marilyn Armenta at (619)400-7267 or email her at sandiegofds@gmail.com. See you at Fiesta 2014!

Nine Great Years Celebrating Communities Working Together..

Rock & Roll in the Barrio...
perform live at Fiesta del Sol.

Since its beginning in 2006, Fiesta del Sol has been committed to bringing great live music to this vibrant community event. Over the years more than 40 different musical groups have lit up the Fiesta stages with their unique energy and sound. If you are a musical group looking to broaden your audience while supporting the San Diego Latino community, this is the place you will want to be this summer. Download and sumbit your entertainment application now.

Contact Marilyn Armenta today at (619)400-7267 or via email at sandiegofds@gmail.com for more information. We would love to talk to you about joining our lineup!

Nine Great Years Celebrating Communities Working Together.

Ready to make a difference in the community?
Become part of the Fiesta del Sol team..

Being part of the Fiesta Logistics Team is a great way to get involved with the community, as an individual, or as part of a group.
Our Logistics Team is one of the most vital parts of the Fiesta operation, making sure that the streets are safe and clean, helping in the various pavillions, and fullfilling numerous operational needs during the event. Team members receive hands-on event training, a complimentary festival t-shirt, free lunch, and of course, community services hours. We would love to have you, or your organization, be a part of this year's Volunteer Team!

Share the work and mission of your group.

To volunteer, simply fill out the application form and hit send. We'll be in touch with you shortly. Indiviuals as well as groups are required to sumbit this application. For any questions please contact us at sandiegofds@gmail.com.

Nine Great Years Celebrating Communities Working Together.

When people and communities work together,
extraordinary things definitely happen.

The largest community-driven family festival in San Diego County, the 9th Annual Fiesta del Sol is a two-day street festival celebrating the history, diverse cultures, and civic engagement of the people of San Diego. It's a fun, FAMILY-FRIENDLY, alcohol- and tobacco-free event focused on creating positive change by empowering communities. Fiesta del Sol includes an entertainment stage, a multi-cultural food court, four community pavilions, and over one hundred booths sponsored by local small businesses, non-profit organizations, and corporate partners. There is no cost for admission and the focus is on family fun.

Fiesta del Sol 2013 Highlights

  • Over 50,000 in attendance over 2 days
  • Six themed pavillions focused on Health, Education, Children, Civic Engagment, Young Adults, and Arts and Culture
  • Over 25 interactive activities for children & families
  • Over 300 unpaid volunteers worked at the Fiesta del Sol
  • Over 100 food, non-profit, and business booths

Fiesta del Sol in Chicago

Thirty-five years ago in the Pilsen neighborhood of Chicago, the Pilsen Neighbors Community Council decided to have a "block party". Today that party, Fiesta del Sol-Chicago, draws over one million people, and is recognized as one of the four largest Latino street festivals in the United States. Working with their sister organization, Justice Overcoming Boundaries, The Pilsen Neighbors' team was instrumental in helping shape San Diego's version of this great event. Both organizations are part of the Gamaliel Foundation, an international community organizing network. Check out Fiesta del Sol-Chicago, at www.fiestadelsol.org.

Nine Great Years Celebrating Communities Working Together.

Thank you to all our partners whose support
makes Fiesta del Sol an exciting and vibrant event.

Every year Justice Overcoming Boundaries partners with a broad spectrum of retail and service businesses to bring this wonderful fiesta to the heart of San Diego's Latino community. These partners enable us to celebrate our cultural heritage and deepen our community ties with a weekend of music and family activities. Please join us in thanking them for their support, and keep them in mind when it's time to make your next purchasing decision.

Fiesta del Sol 2013
Entertainment Lineup

Community Pavilions are the heart and soul of
San Diego's largest family-friendly street festival.

Children's Village

Interactive, hands-on activities for children such as arts and crafts, interactive games, and face painting are the focus of our most popular pavilion. You'll also find child development resources and enrichment activity information.

Arts and Culture Pavilion

Everyone is welcome to pick up a brush at the Arts & Culture pavilion, which is anchored by The Art Miles Community Mural Project and Talente Hispano. The pavilion also features art activities that will help you channel your hidden (or maybe not so hidden) creativity.

Healthy and Fitness Pavilion

This year's Healthy Living Pavilion seeks to promote an alternative approach to a healthy, holistic lifestyle. This includes traditional medicine in combination with stress management, nutrition, and personal self care. We are seeking and encourage organizations and individuals who are able to provide FREE presentations and sample services, and information for the general public. Space will be available for traditional health organizations in the areas of: childhood obesity, diabetes, preventative care, HIV/AIDS, teen pregnancy, immunizations, elder care, and alcoholism.

Civic Participation

This pavilion will feature civil and human rights information, free citizenship application information and assistance, legal non-profit resources, voter registration, and Comprehensive Immigration Reform information and advocacy opportunities. That's our vision for a stronger America!!! Come by, get involved and take action!

Youth Zone

An interactive area that will engage youth from our communities with music, activities, and information about recreational, education and health resources focused to keep them on a positive path.

Nine Great Years Celebrating Communities Working Together.

Justice Overcoming Boundaries...
ordinary people doing extraordinary things.

Justice Overcoming Boundaries (J.O.B.) is a grassroots non-profit organization whose mission is to invest in the development of community leaders so that they may help address issues public policy issues that affect them, their families, and their communities.

J.O.B. is building a powerful network of faith, community, educational, business, and labor partners to work to advance social justice in the San Diego region. Our goal is to foster leaders who can develop solutions and identify opportunities, and we are intentional about training these grass-roots leaders so that they have the knowledge and skill to take action and help their communities be heard in the public arena.

You can learn more about Justice Overcoming Boundaries at www.justicesandiego.org.

Nine Great Years Celebrating Communities Working Together.

Getting to Fiesta del Sol is fast and easy.
Just hop on the Trolley Green Line, and you're there!

Fiesta del Sol 2014 returns to Historic Logan Avenue,
between Cesar Chavez Parkway and South 26th Street.


Take 1-5 South to EXIT #14B/CESAR E. CHAVÉZ PARKWAY.
Turn LEFT at Logan Ave and continue on the the Fiesta.


Turn RIGHT onto 26TH ST.

Nine Great Years Celebrating Communities Working Together.

Get your news and updates here
about everything related to Fiesta 2013.

January 30, 2013 - San Diego, CA

Justice Overcoming Boundaries is excited to announce that the 8th Annual Fiesta del Sol will take place on Logan Avenue, between Cesár E Chavez Parkway and South 26th Street in San Diego's Historic Barrio Logan. The festivities will be on July 20 and 21, 2013. Fiesta del Sol is a community driven festival featuring great music performances, community pavilions, and community resource booths on issues such as health, education, civic engagement, and Green/Technology.

There is no cost for admission and the focus is family fun. Justice Overcoming Boundaries is a non-profit organization working to engage and empower people in their communities. Using an intensive, hands-on leadership development model, we train ordinary people to lead their communities and help them act to make truly extraordinary differences.

If you would like more information please contact Marilyn Armenta at (619)400-7267 or email at sandiegofds@gmail.com.

Nine Great Years Celebrating Communities Working Together.

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Contact Info

Marilyn Armenta sandiegofds@gmail.com
P: (619)777-3492
F: (619)872-2428

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Zumba - San Diego's biggest call out
@ the main stage

Registration starts at 10:30 am, July 20th
Zumba starts at 11 am, July 20th

Sign up your dance studio school for a chance to win a trophy for the most registered students. All ages are invited!!!!! Let's make this the largest Zumba call out in San Diego!

Zumba Pre-Registration