Want to grow your Latino market?
This is the opportunity you've been looking for...

Fiesta del Sol, San Diego, is where it's at when it comes to reaching the booming San Diego County & Tijuana markets. Partner with Justice Overcoming Boundaries and become a Fiesta partner, and you will increase visibility and brand-awareness among thousands of Latino consumers. These highly-visible partnerships allow you to speak directly to consumers and deepen your brand's recognition and loyalty, while strengthening ties to a vibrant community in a major Latino market.

Many levels of Marketing partnerships are available, and specific details are provided in the information packet. Seven interactive Community Pavillion partnerships are also available, giving you the chance to align your business with the community in a dynamic and highly supportive way. This year's featured pavilions are Art Walk, Health & Fitness, Children's Village, Youth Zone, and Civic Engagement, Green & Technology and Career & Education.

San Diego & Tijuana: A Booming Hispanic Market *

  • The San Diego/Tijuana region is the third-largest Hispanic market in the U.S.
  • Its border is the busiest in the world, with more than 56.3 million people crossing each year. The #1 reason for crossing is shopping.
  • San Diego is the 10th largest Hispanic market for retail spending. Latinos in San Diego County have
    an estimated buying power of $12.6 billion annually.
  • Nearly 880,200 Latinos live in San Diego County while 1.8 million live in Tijuana, Mexico's fastest-growing city along
    the U.S./Mexico border.
  • By the year 2020, Hispanics will comprise 34% of the US population.

Contact the Fiesta Coordinator, Christina Gonzales at (619)777-3492 or email her at cgonzales.job@gmail.com for more information. We look forward to working with you on this event!

*Source: 2000 and 2002 Strategy Research Corp. - U.S. Hispanic Market Blue Book; SANDAG (San Diego Association of Governments) 2020 Region-wide Forecast; 2003 Claritas, Inc.; 1999 California Counties and City Health Departments; and 1999 San Diego Dialogue.

Celebrating Art, Music, and Culture